Rum is such an evocative spirit. It transforms, transcends and instantly transports the drinker to the sun-washed shores of the West Indies; white sands, palm trees and blue seas. It always has a sense of joviality, in part thanks to its Caribbean origins, and also because of the unabashed decadence surrounding a libation made from sugar.
The kind of sugar used is one of the key differentiating factors in rum production. In the Spanish and British Antilles, for example, rum is traditionally distilled from molasses - a by-product of sugar production.