In the early 19th Century, Glenlivet was the word for the best in
whisky. Universally demanded by the aristocracy and the King, Glenlivet
was the guarantee of a quality borne out of an unflinching conviction to
produce the best there was. In 1824 George Smith was granted the first
legal licence to distill in Glenlivet. From this date on, only this
Scotch has had the right to call itself The Glenlivet.